This is new media marketing.
The shift in marketing budgets from traditional channels to digital channels not only has implications for how the public sees advertisements but also how an advertiser should design his ad-copy. […]
Digital technologies have brought about radical shifts in advertising – From traditional broadcast media channels like TV, radio and print we see the prevalence of a plethora of diverse digital […]
STP – Segmentation, Targeting and Positioning is a very common acronym used across the marketing domains. A statistical definition of segmentation would be – A process to divide the population […]