One of the most revered pieces of technology that has been talked much about in the recent past are – Customer Relationship Management (CRM) solutions. If we have to mention […]
Month: October 2017
Recommendations – Taking Customer Experiences to next Level
Introduction: Recommendation Systems (RS) provide suggestions for items to be of use to a user. The suggestions provided are aimed at supporting the users in various decision-making processes, such as […]
Examining Segmentation and Targeting in a Digital World
STP – Segmentation, Targeting and Positioning is a very common acronym used across the marketing domains. A statistical definition of segmentation would be – A process to divide the population […]
Omnichannel – Catering to the Digital Consumers
The way consumers search and shop for products, has changed dramatically in the recent times. With the increasing use of mobile, tablets, social media and technological advances in analytics, artificial intelligence, […]
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