Digital technologies have enabled business models that put the customers at the center. All the existing businesses have been transformed into experience businesses. Not providing a customer with the best experience at each touch-point, can cause irreparable harms to the brand and the business.
Customer Experience
“Customer experience in the age of AI” – HBR Article Takeaways
I was reading through this article published in HBR titled Customer experience in the age of AI authored by David Edelman and Mark Abraham. It had more than one takeaway […]
Customer Relationship Management
One of the most revered pieces of technology that has been talked much about in the recent past are – Customer Relationship Management (CRM) solutions. If we have to mention […]
Recommendations – Taking Customer Experiences to next Level
Introduction: Recommendation Systems (RS) provide suggestions for items to be of use to a user. The suggestions provided are aimed at supporting the users in various decision-making processes, such as […]
Omnichannel – Catering to the Digital Consumers
The way consumers search and shop for products, has changed dramatically in the recent times. With the increasing use of mobile, tablets, social media and technological advances in analytics, artificial intelligence, […]
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