Digital technologies have opened up multiple ways people can connect to the brands – through multiple touch points on multiple devices. This has lead to an ultra reduced attention span of the target audience. It is increasingly challenging for the modern day Marketers to leverage traditional media (print, radio, TV) for driving their message to their targeted customers with the same effectiveness. The posts in this category primarily talk about how the emerging technologies and channels are leveraged to give birth to “Digital Media / New Media Marketing” that connects with the always on modern day customers and influences them to take desired actions.